Today when talking about fashion in regards to youth, there are many factors when understanding what is in or popular.
Where Do Youth Learn about Fashion
The fashion market for youth clothes has exploded in the last decade. For starters, youth can mean much more than just teenagers. The term can include pre-teen and even younger adults. While this large swath of ages may be employed, they still have a large amount of buying power. Youth watch things like reality TV, or use the internet and become influenced by what celebrities are wearing. As such they want to impress their friends or act like their favorite celebrity, this desire is usually expressed through clothing.
The number of trends among youth is vast. One of these reasons is it generally depends on what group they most identify with. Some groups may want upscale, high-end items like Dereon clothes. And again others might be able to identify with clothing with a much looser fitting urban feel. It all comes down the style of the individual.
These styles come into play very quickly and before you know it they are no longer popular. This is one of the reasons the sales are so high in this market. If you are a parent you can take comfort in knowing that wearing the latest style is a phase that wears off for many youth. Of course, if that is not the case you can be thankful that one day that they can be expected to pay for their own fashionable clothing and accessories as well.