Named after a random thought between friends, the innovative clothing line, Apple Bottoms, was created and put into reality by St. Louis-born, rap star Nelly, her good friend Ian Kelly and her cousin Yomi Martin.
In 2003, Apple Bottoms grew quickly and became more known for its women’s and girl’s lines. The company decided to travel the country to find women who had an ‘apple bottom’ to represent the clothing line, resulting in a huge reality show contest that held the entire country‘s interest.
In cities such as New York, St. Louis and Las Vegas, the company looked at women in the targeted 18-25 age range, which turned out to be very lucrative. Later the company created a men’s wear line and called it Vokal. It was a major hit, too.
Nelly Designs Clothes that Fit
Leslie Unger, president of Apple Bottoms, said the company concentrates on making clothes that fit woman, rather than having woman fit into their clothes. Their designs are created for women with curves and plus sizes, by people who understand the problem curvy body types have when shopping for new clothes.
The 2011 Spring collection boasts earthy colors and has gone in a different direction with a unique, almost camo look called Marble Wash. Prices in the girl’s line are mostly under $40, with cute tops as low as $15 and the Spring Sale lists items for as much as 30 to 70 percent off.
The women’s lines are a bit pricier, but with 30 to 70 percent off, they’re very affordable and they carry much more than just clothing. They also have plus-size designs, jewelry and footwear. The Apple Bottom brand has so many good deals on the website that sales have their own page and large coupons are right there on the welcome screen.